What it is about?

Jakub Skalik from Intel shared strategies for maximizing employer branding ROI by implementing consistent, multi-channel campaigns and leveraging employee advocacy. He highlighted Intel’s success in using targeted localization, streamlined recruitment messaging, and strategic leadership involvement to create an engaging and effective brand presence across Europe.

What will you learn?

• How to ensure consistency in employer branding across locations, channels, and candidate experiences.
• Techniques for optimizing recruitment processes, including nurturing leads and reducing the “recruitment black hole.”
• The benefits of empowering hiring managers and employees as brand advocates to amplify your reach and trust.
• Practical steps for using simple, low-cost content and communications to support talent acquisition goals.
• Insights into monitoring and adjusting campaigns to improve recruitment KPIs, such as application rates and candidate quality.

Who is hosting this learning?

Jakub Skalik, Head of Recruitment Marketing EMEA, Intel, Poland

A recruitment marketing and employer branding expert with many years of international experience. For over 11 years, he works for Intel, where he leads a team responsible for developing and implementing recruitment marketing strategies across EMEA region, particularly in Poland, Ireland, the United Kingdom, Germany, Romania, and Israel. With his team, he manages large projects focusing on building the employer brand and attracting talents across various specializations, from software engineers and microelectronics to semiconductor manufacturing workers and business functions. He also specializes in recruitment marketing analytics and leveraging data to increase the effectiveness of the attraction initiatives. He is an enthusiast of new technologies and their use both in professional and private life.

He earned a master’s degree from the University of Leipzig in Germany and completed postgraduate studies at Kozminski University in Warsaw and the German Academy of Management in Berlin.

See Linkedin profile