What it is about?

Olha Marchuk presented insights on building and managing internal professional communities, emphasizing their value in enhancing employee engagement, fostering knowledge sharing, and developing brand advocates. She shared practical strategies for creating effective communities of practice, including the role of passionate leaders, continuous learning, and engagement tactics.

What will you learn?

• The essentials of creating successful professional communities that drive engagement and enhance employee retention.
• Key roles and qualities needed in community leaders to ensure effective networking and member involvement.
• Practical methods for fostering continuous knowledge sharing and enabling safe spaces for skill development.
• Techniques for measuring community success and ensuring alignment with organizational goals.
• How to integrate community contributions into larger employer branding efforts and external content strategies.

Who is hosting this learning?

Olha Marchuk, Senior Employer Branding Specialist, Ukraine

Olha is an experienced employer branding professional and passionate community builder with a background in global tech companies. Currently, she serves on the Employer Branding team at a leading global technology company specializing in enterprise technology services.

In her current role, Olha is involved in a project to build internal global technology communities that unite over 10,000 employees. During her talk, she will share how building professional communities helps enhance the company’s employer brand.

Olha is passionate about learning how community management helps companies grow their employer and corporate brand. She generously shares her insights via LinkedIn and podcasts.

See Linkedin profile