The EVP is Dead. Gen Z Is Watching What You Do Next
Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.
What it is about?
This provocative presentation challenges the effectiveness of traditional EVP approaches in reaching Gen Z talent. Jillian O’Malior argues that younger generations are watching what companies actually do, not just what they say. Learn how to transform your career pages from static corporate messaging into authentic human showcases that resonate with values-driven candidates.
What will you learn?
- Why traditional EVP messaging fails to connect with Gen Z talent
- Strategies for transforming career pages into authentic human showcases
- Methods for demonstrating organizational values through visible actions rather than words
- Best practices for creating content that resonates with values-driven candidates
- Techniques for measuring authentic brand perception and candidate engagement
Who is presenting?
Jillian O’Malior
Principal & Founder, Jillian Does Branding
Principal & Founder, Jillian Does Branding. Created the ATTRACT EVP framework for connecting organizations with modern talent. 15+ years in brand strategy, culture transformation, and leadership consulting. Works with Fortune 500 companies, startups, and mission-driven organizations across healthcare, tech, and consumer sectors.
Course Content
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