Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

Inna Serhiychuk, Global Director of Talent Experience and Community Engagement at DXC, shares how to design internal engagement campaigns based on employee sentiment. Learn how DXC with 16,000 employees across 27 countries builds engagement through listening, integrated strategies, and creative campaigns that connect people emotionally.

What will you learn?

• Why engagement is not an event but an emotion – the feeling that what you do matters
• How to build a system for listening to employee sentiment through surveys and feedback culture
• Framework for integrated engagement strategy that connects HR, communications, and leadership
• Case study: Multi-layered festive campaign connecting loyalty programs, CSR, and town halls
• How to measure engagement campaign impact with business-linked outcomes

Who is presenting?

Inna Serhiychuk

Global Director, Talent Experience & Community Engagement at DXC

With over 15 years of experience in employer branding, talent management, and marketing, Inna leads global programs connecting people and business through engagement, learning, and communities. She has helped companies turn culture into measurable business advantage across 27 countries.