Designing and activating our EVP from A to Z.
An EVP defines how your company would like to be seen and experienced by employees and candidates as an employer. It is the core of your employer brand and defines its positioning and strategic direction. When developing an EVP, we are to ensure that it should be aligned with the company strategic objectives. When done properly, we will enjoy great benefits.
What will you learn?
- How to define a company’s EVP strategy? What are the steps and procedures to follow?
- How to activate a company’s EVP and bring it to life?
- What communication channels and tools to use to appeal with EVP to both candidates and employees?
- What are the touchpoints to spread EVP messaging across?
Who is hosting this learning?
Joana Pais Afonso, Culture and People Experience Manager, Deloitte, Portugal
Joana is a Marketing and an Employer Branding Specialist with more than 15 years of professional experience in several industries such as Technology, Consulting, Events and Tourism.
Course Content
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Course Content
What You Will Learn
Learning summary
Designing and activating our EVP from A to Z.
