Employee testimonials show real employees sharing real experiences at work. It is a golden opportunity to build trust and authority with employees and candidates. Companies can share employee testimonials and stories in many formats – videos, photos, social media posts, articles, blogs. They can come as a separate initiative or can be part of the campaign, supported by other immersive experiences and gamification.

What will you learn?

• What immersive experience does a 3D website provide? How to design it?
• How does Oriflame, Sweden add value and share company culture through employee testimonials?
• What tools, activities and channels did Oriflame, Sweden use to communicate and activate the campaign globally?
• What tools did Oriflame, Sweden use to re-ignite the training about the company and its culture globally?

Who is hosting this learning?

Jenny Giango Andersson, Creative Director, Internal Communications and Employer Branding, Oriflame, Sweden

Jenny’s current role is to plan and develop various creative communication campaigns together with her team. She is also accountable for corporate and culture communication, digital tools, internal websites and social media content development, catering towards Oriflame employees and attracting potential candidates through different employer branding initiatives.

See Linkedin profile