Coming in a variety of formats, employer brand content may cover several different focus areas and can be published across many different channels. The pieces of this content should work together to paint a complete picture of what it is like to work for your company. Crafting a comprehensive multichannel content strategy is time consuming but your efforts will pay off in the long run.

What will you learn?

• How to build an audience through strategic content (stories, opinion, advice)?
• How to create the right messaging for the right audience that drives response?
• What makes an ‘audience-first’ approach?
• How to promote your content to drive leads?

Who is hosting this learning?

Chris Le’cand-Harwood, Director and Strategy Lead, Content Marketing Pod, UK

Having specialised in campus marketing, resourcing, research and integrated marketing management, Chris has spent the last 10 years in social media and content marketing. He was one of the first social media specialists in the employer and education marketing agency sector. He has built a service offering, restructured social media teams and helped a wide range of organizations.

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