What it is about?

Kerstin Tschernigg from Hitachi Energy discussed the company’s “Power of Connection” employer branding campaign, which focuses on highlighting collaboration and diversity through personal stories and authentic visuals. This campaign aims to attract 2000 new hires in Sweden by reinforcing Hitachi Energy’s commitment to sustainability and innovation in the energy sector.

What will you learn?

• The significance of “Power of Connection” as a brand narrative to foster inclusivity, purpose, and global collaboration in employer branding.
• How to integrate a large hiring target into branding efforts while aligning with broader social and business contexts.
• Strategies for developing engaging, personalized content using real employees to create a consistent brand message.
• The role of diversity and collaboration in innovation and how it can be highlighted to attract STEM talent.
• Practical approaches for building a cohesive photo and video library, ensuring consistency in storytelling, and tracking campaign impact on hiring goals.

Who is hosting this learning?

Kerstin Tschernigg, Employer Branding Lead – Northern Europe, Hitachi Energy, Sweden 

Kerstin Tschernigg is an Employer Branding and Communications expert with nearly a decade of leadership experience across EMEA and APAC, currently serving as the Employer Branding Lead for Hitachi Energy’s Northern European region. Based in Sweden, she and her team are responsible for advancing a sustainable energy future and establishing Hitachi Energy as a top employer in the industry. Kerstin has led impactful campaigns like “2,000 jobs,” collaborating closely with senior leaders in Sweden and beyond.

With a background in international journalism, Kerstin brings a human-centric approach to storytelling. She holds two master’s degrees in International Journalism and Communication for Development and is currently pursuing additional master’s degrees in Media, Democracy, and Human Rights, as well as Sustainability Science. She is also researching digital environmental activism part-time for her PhD in Media and Communications.

See Linkedin profile