What it is about?

Olga Chumakova from Intellias shared the “Real, Not Perfect” campaign, an initiative aimed at capturing authentic employee moments using disposable cameras to showcase the unpolished, everyday experiences of Intellias employees. This project, intended to strengthen brand authenticity and global awareness, invited employees to share real-life photos, resulting in a powerful, relatable video and content series that resonated with audiences both internally and externally.

What will you learn?

• How to create a low-budget, high-impact employer branding campaign using disposable cameras to capture genuine employee stories.
• Techniques for building brand authenticity through employee-generated content that highlights real experiences, challenges, and successes.
• Insights into structuring an employee-driven campaign that enhances internal engagement and external brand perception.
• Steps for leveraging social media to amplify campaign reach and encourage viral engagement across multiple platforms.
• The value of tracking engagement metrics, like video views and website traffic, to measure campaign success and adapt for future branding efforts.

Who is hosting this learning?

Olga Chumakova, Employer Branding & PR Manager, Intellias, Ukraine

Olga Chumakova is the driving force behind the Global Employer Brand at Intellias, where she leads external corporate communications with a particular focus on Talent Marketing. With ten years of experience in Employer Branding, Media Relations, and Internal Communications, Olga firmly believes that a strong employer brand not only elevates brand awareness but also accelerates the hiring process, attracts top talent, and drives business success.

Olga holds a Ph.D. in Business Economics from the Simon Kuznets National University of Kharkiv, underpinning her strategic insights and agile leadership approach.

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