In this case study Tatiana Obenaus shares her insights on developing employer branding at Miro during a period of hyper-growth, emphasizing strategy, team focus, and creative narrative.

What will you learn?

• How to conduct an audit to assess employer brand awareness, perceptions, and candidate journey and identify areas for improvement?
• How to build the foundation for employer branding, constantly iterating in order to stay accurate and updated?
• How to develop a compelling narrative and creative concept to distinguish your company’s Employer Value Proposition (EVP)?
• What measurement framework should work for your company?

Who is hosting this learning?

Tatiana Obenaus, Global Head of Employer Brand, Miro, Netherlands

Tatjana Obenaus (M.A.) has a strong interest in brand marketing, employer branding, and employee experience. What sets her apart is her cross-functional expertise in both brand marketing and people communications, gained through her work at various companies such as Nike, Nokia HERE, IMA@media.monks, and Booking.com, where she held diverse marketing and communications roles. Presently, she holds the position of overseeing Miro’s global Employer Brand and leads a team of five talented talent marketeers.

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