What it is about?

Camila Ibarra Bernal from Dassault Systèmes presented a comprehensive employer branding strategy, focusing on showcasing authentic employee experiences through social media to attract and retain talent globally. She discussed the integration of social media platforms into recruitment efforts, emphasizing metrics, employee advocacy, and alignment with business objectives.

What will you learn?

• Strategies for developing a cohesive employer brand across multiple social media platforms, including LinkedIn, Instagram, and TikTok.
• How to utilize employee advocacy and real employee stories to create authentic, engaging content.
• Key metrics for measuring the impact of employer branding on social media and the significance of tracking audience engagement by region.
• Techniques for aligning employer branding with broader business goals, enhancing both talent acquisition and employee retention.
• Practical approaches for sourcing and managing content, including the role of UTM links and agency partnerships in tracking and optimizing posts.

Who is hosting this learning?

Camila Ibarra Bernal, Global People Social Media Specialist, Dassault Systèmes, France

Camila Ibarra Bernal is responsible for Dassault Systèmes’ employer branding strategy on social media. Over the past three years, she has focused on growing the Dassault Systèmes Careers’ Instagram account and managing the editorial calendar in all platforms with global content, coordinating internship campaigns, enhancing the company’s presence as an employer on TikTok & increasing Dassault Systèmes’ employer branding reputation.

Her work has contributed to Dassault Systèmes being recognized by Potentialpark as the leading company for excellence in talent social media communications in Europe and the United States.

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