What it is about?

Tiffiny Queale from Liebherr Australia shared strategies for using robust employee benefits to enhance employee experience and strengthen employer branding, especially in a competitive industry. She highlighted the challenge of balancing attractive benefits with purpose-driven work, as well as the importance of effective communication to ensure employees understand and appreciate the offerings.

What will you learn?

• How to design a competitive benefits package that addresses various aspects of employee well-being, including financial, health, and career development.
• Techniques for promoting employee benefits effectively to different generations and ensuring accessibility for remote employees.
• Insights into how benefits such as flexible working, financial support, and health incentives contribute to attracting and retaining talent in challenging markets.
• The role of employee advocacy and peer communication in promoting benefit utilization and reinforcing company values.
• Approaches for aligning benefits with broader company goals, such as sustainability and innovation, to create a purpose-driven workplace.

Who is hosting this learning?

Tiffiny Queale, Employer Branding & Communications Associate, Liebherr, Australia

Tiffiny Queale, the Employer Brand & Communications Associate at Liebherr Australia, headquartered in South Australia. Recently added 300 new positions to the workforce in the past year, bringing the total number of employees across Australia and New Zealand to 1,600.

Tiffiny began her career in retail marketing in the US, and after relocating to Australia, she has gained experience across a range of industries, including retail, health, and manufacturing.

In her current role at Liebherr Australia, she partners with the HR team to leverage recruitment marketing and retention strategies, aimed at attracting and retaining top talent.

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