This case study provides a comprehensive overview of the challenges faced, the strategic decisions made, and the successful outcomes achieved in the process of revamping Harman International’s EVP for a post-pandemic world.

What will you learn?

• How can you adapt your Employer Value Proposition (EVP) to align with post-pandemic realities, considering evolving candidate expectations and societal changes?
• Gain insights into a structured three-phase approach for EVP transformation, emphasizing research, persona development, and asset creation. What is the strategic revamp process?
• Why is external collaboration crucial, as demonstrated by the case study’s partnership with DNO for expertise and resources?
• Discover the shift from treating EVP as a recruitment tool to a company-wide initiative. How does this create a cohesive employee experience throughout the talent lifecycle?

Who is hosting this learning?

Iuliana Manza, Global Employer Branding Program Manager, HARMAN International, Romania

With over 15 years of experience in communication and marketing, Iuliana brings a wealth of expertise with both local and global exposure. Over the past 4 years, she has seamlessly integrated brand-building mechanics with genuine stories from colleagues to shape the employer brand for HARMAN International. Currently serving as the Global Employer Branding Program Manager, Iuliana coordinates recruitment marketing and employer branding campaigns on a global scale. Her passion for the work is evident, and she thrives in an environment characterized by rich cultural diversity.

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