What it is about?

Anna Velykoivanenko from DataArt presented a case study on redefining the company’s employer value proposition (EVP) to navigate challenges like economic uncertainty, geopolitical instability, and a changing job market. She shared how DataArt shifted from a growth-focused EVP to one emphasizing security, flexibility, and continuous learning to retain and attract talent.

What will you learn?

• Steps for developing an EVP that adapts to external pressures, focusing on stability and professional development.
• How to leverage data from internal surveys, focus groups, and KPIs to refine employer branding.
• Strategies for maintaining engagement and employee satisfaction amidst high attrition and external volatility.
• Methods to enhance transparency and communication within organizations, including mentorship programs and open town halls.
• Insights into using automation, AI tools, and personalized employee development maps to support career progression.

Who is hosting this learning?

Anna Velykoivanenko, Global Employer Brand and Communications Director, Dataart, Ukraine

Anna knows how to make things cool, fun and desirable. A mix of a rational mind and an empathetic Ukrainian heart. A geek to the core, a proud nerd, an eloquent debater, a team player in computer games, a healer in Dungeons & Dragons, and an avid opera fan. Promoting the brand of DataArt worldwide.

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