What it is about?

Grete Kivi from Bolt shared insights on building a data-driven approach to measure employer branding impact with limited resources. She explained how Bolt tracks top-of-funnel metrics like awareness and perception, using low-cost, manual methods to evaluate initiatives, optimize strategies, and improve event-driven recruitment outcomes.

What will you learn?

• How to track employer branding metrics without advanced dashboards, focusing on awareness, engagement, and lead quality.
• Techniques for using control metrics to estimate impact in challenging areas like brand awareness and perception.
• Practical insights on organizing and measuring the effectiveness of community events and ambassador programs.
• Strategies for optimizing limited resources by repurposing content and focusing on high-impact channels.
• Steps for using feedback loops and historical data to refine employer branding efforts and increase ROI.

Who is hosting this learning?

Grete Kivi, Global Employer Branding Manager, Bolt, Estonia

Grete Kivi is a Global Employer Branding manager at Bolt, the all-in-one mobility app with over 150 million customers in 45+ countries.

Grete is a Marketing lead with versatile experience in the banking sector and working with early-stage startups. Currently, she’s building Bolt’s Global Employer Branding function, focusing on data and streamlining global and local employer branding strategy. At Bolt, she covers various topics such as Employer Branding, paid social media advertising, Bolt’s career page, organic social media content, events, and Employer Branding roadmaps.

Fun fact – Bolt’s Employer Branding team reports to the VP of growth. During the case study, Grete will focus on how they’re measuring Employer Branding impact at Bolt – what metrics they’re following, what data they’re using as a strategy input, and what can be considered a direct data input vs. a control metric.

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