Samantha Kahn presents a case study on building an employer brand during an organizational transition at Warner Brothers Discovery. The focus is on laying the foundations and operationalizing the brand, tackling challenges such as merging career sites and creating a cohesive identity.

What will you learn?

• How to lay the foundatin for employer branding? What does this process include?
• How to harmonize legacy processes, merge three career websites into one, and establish a basic brand identity?
• What tools can leverage and automate your company workflows and enhance team efficiency?
• What aspects should be given a strategic focus to engage candidates and align your strategy with the major company priorities?

Who is hosting this learning?

Samantha Kahn, Recruitment, Marketing & Social Global Manager, Warner Bros. Discovery, USA

Samantha leads Global Recruitment Marketing & Social at Warner Bros. Discovery, home to brands like max, HBO, CNN, Warner Bros., WB Games, Discovery, and DC Comics. In this role, she has the exciting task of telling the stories of the behind-the-scenes talent bringing some of the world’s most loved content to life. Samantha began her journey at Warner Bros. Discovery 6 years ago, originally on HBO’s talent acquisition team. Before that, she gained experience in various fields, including the beauty marketing industry and professional musical theatre & opera. With her roots in entertainment, storytelling is an art that she knows in her bones, and is proud to be able to do it for WBD.

See Linkedin profile