What it is about?

Santiago Edelberg discusses EY’s “All In” employer branding strategy, emphasizing the importance of multicultural collaboration across Latin America. The session provides insights into adapting global branding strategies to regional contexts, creating a unified brand experience that resonates locally.

What will you learn?

• How EY developed and implemented the “All In” employer branding strategy across Latin America.
• The role of multicultural teams in shaping a cohesive yet locally resonant brand.
• Techniques for adapting global employer branding to align with regional values and expectations.
• Ways to leverage local insights and cultural understanding in regional employer branding.
• Best practices for managing a regionally distributed team while maintaining a unified brand message.

Who is hosting this learning?

Santiago Edelberg, Regional Recruitment Brand Leader, EY, Chile

Santiago leads a multicultural team at EY LATAM, crafting employer branding & university relations strategies across the region.

He brings over 10 years’ experience co-creating cultural transformations, developing EVPs, & driving recruitment campaigns across several industries.

He champions empathetic and compassionate leadership. “It fosters trust and cultivates a work environment where people can truly flourish.

See Linkedin profile