What it is about?

Laura McLaren from Sonova shared her approach to empowering recruiters as employer brand advocates by providing them with tools, resources, and confidence to effectively represent the company’s brand. She emphasized the importance of co-creating content, fostering a brand-first mindset, and offering continuous support to ensure recruiters feel confident and capable in their brand messaging.

What will you learn?

• How to train recruiters to adopt a brand-first mindset and effectively communicate the employer brand.
• Techniques for creating supportive resources, like templates and messaging guides, that make brand communication easier for recruiters.
• The impact of empowering recruiters through skills exchanges and collaborative content creation on overall brand perception.
• Ways to measure the success of recruiter enablement in terms of engagement and brand consistency.
• Practical strategies for building a collaborative environment where recruiters feel comfortable sharing ideas and engaging with the brand’s mission authentically.

Who is hosting this learning?

Laura McLaren, Global Employer Branding & Talent Attaction Specialist, Sonova, UK

With a passion for storytelling, Laura thrives on helping businesses communicate their unique narratives to attract the right talent. With extensive experience working with some of the world’s biggest brands, both in-house and agency-side, she brings a unique blend of skills from journalism, public relations, and recruitment. Her background enables her to craft employer branding strategies that resonate deeply, drawing in individuals who will thrive within each organization.

Skilled in attraction strategy, social and media strategy, website management, recruitment training, copywriting, and creative development, Laura is dedicated to enhancing employee satisfaction through strong brand alignment. Always eager to connect with industry professionals, she welcomes insights, articles, and new tech developments to further enrich her work in employer branding. 

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