Case study: How to enhance brand awareness when expanding into new markets
Ana Correia shares her insights into developing an employer brand when opening a new office in a different country, focusing on the Portugal case.
What will you learn?
- How to customize your employer branding when entering a new market, considering local language, culture, and communication?
- How to adapt recruitment processes and engage with communities so that they foster diversity & inclusion?
- What does establishing a digital presence on social media involve?
- How to build networks with local companies, universities, and communities so that it contributes to successful employer branding?
Who is hosting this learning?
Ana Patrícia Correia, Zuehlke Group, Portugal
Ana is an Employer Branding Strategist who is dedicated to shaping the company’s future by attracting and retaining top-tier talent, positioning it as a market leader.
She is a passionate communicator who thrives on understanding people, solving complex challenges, crafting creative solutions and being hands-on.
Course Content
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Course Content
What You Will Learn
Learning summary
Case study: How to enhance brand awareness when expanding into new markets
