What it is about?

Chris Colbert from Nokia shared Nokia’s innovative approach to revitalizing their employer brand using augmented reality (AR) to reintroduce the company as a B2B technology leader. He highlighted how Nokia used AR-enabled banners and QR codes at career fairs and company lobbies to engage candidates with interactive employee stories, positioning Nokia as a modern tech company beyond its legacy as a phone manufacturer.

What will you learn?

• How Nokia integrated augmented reality in employer branding materials to enhance engagement at events and reframe its tech-focused identity.
• Techniques for creating lightweight, scalable AR experiences without requiring special apps or complex equipment.
• The process of selecting and featuring diverse employee stories to represent key aspects of Nokia’s EVP and attract talent.
• Budget-friendly ways to implement interactive technology in employer branding and measure its impact.
• Insights into navigating internal buy-in and securing funding for innovative brand initiatives across different business units.

Who is hosting this learning?

Chris Colbert, Global Head of Employer Brand, Nokia, USA

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