Case study: How to differentiate with an award-winning EVP.
In her case study Ally Brown shares her experience developing an award-winning Employee Value Proposition (EVP) for VCA, a leading veterinary care provider.
What will you learn?
- How to manage your stakeholders during an EVP development process?
- What EVP will differentiate your company from competitors and remain unique in the competitive market?
- How to conduct an employer brand research?
- How to design an EVP framework?
Who is hosting this learning?
Ally Brown, Employer Brand Manager, VCA Animal Hospitals, USA
Ally Brown leads employer brand and recruitment marketing at VCA Animal Hospitals, a leader in veterinary care and part of the Mars family of brands.
In this role, she developed an award-winning employer brand from the ground up and is bringing it to life through content, storytelling and employee advocacy. With over a decade of diverse marketing and employer brand experience across multiple industries, she has created sustainable results and award-winning programs for global companies by engaging the company’s most powerful asset – their people.
Course Content
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Course Content
What You Will Learn
Learning summary
Case study: How to differentiate with an award-winning EVP.
