What it is about?

Debbie Celado and Melanie Lepine from CBRE presented a comprehensive case study on developing an onboarding program that reflects CBRE’s employer brand. They highlighted their process of integrating research-based insights, automated communication, and supportive resources to enhance the new hire experience, ultimately aiming to reduce first-year turnover and increase engagement.

What will you learn?

• Steps to build a consistent onboarding program that aligns with your employer brand, from pre-boarding to the first year.
• Techniques for gathering research and insights through surveys, focus groups, and external partnerships to identify areas for improvement.
• How to use automated communication touchpoints to keep new hires engaged, informed, and connected throughout their onboarding journey.
• The role of visual branding and authentic employee imagery in creating a cohesive onboarding experience.
• Key metrics for measuring onboarding success, including attrition rates and engagement, and the importance of ongoing feedback to refine the program.

Who is hosting this learning?

Debbie Celado, VP, Global Head of Talent Marketing, CBRE, USA

With a career spanning 20+ years, Debbie Celado exemplifies excellence, innovation, and a commitment to shaping the future of employer brand and recruitment marketing.

She’s led recruitment marketing at Citizens Bank, Philips, Mass General Brigham, and John Hancock. Currently, Debbie is the Global Head of Talent Marketing for CBRE, the largest commercial real estate services and investment company in the world with 130,000+ employees.

See Linkedin profile

Melanie Lepine, Global Head of Talent and e-learning, CBRE, USA

Melanie Lepine is a specialist in Global Talent Strategy, Innovations in Learning, Change Management, and Strategic People Planning. She has experience across Retail, Finance, Travel, and Real Estate sectors, excelling in developing talent strategies, driving global change, and meeting targets.

Melanie currently leads Talent and eLearning at CBRE, overseeing talent, succession, performance, and engagement activities for over 130,000 employees globally.

Prior to CBRE, she held leadership roles in major corporations like Tesco, American Express, and Dixons Carphone, showcasing her dedication to personal and professional development.

See Linkedin profile