What it is about?

Kim Wilkes from Zapier discussed the process of building an authentic employer brand for a fully remote, global organization. She emphasized aligning Zapier’s brand with its mission of empowering automation, capturing genuine employee experiences, and ensuring brand consistency across platforms to attract the right talent.

What will you learn?

• Strategies for gathering internal feedback and aligning brand messaging with company mission and values.
• The importance of showcasing both positive aspects and honest challenges in your employer brand.
• How to create a concise employer value proposition (EVP) and key talking points to unify brand communication across teams.
• Practical steps to prioritize resources and collaborate cross-functionally for brand initiatives.
• Techniques for measuring the impact of employer branding on recruitment outcomes, including increases in page views and candidate engagement.

Who is hosting this learning?

Kim Wilkes, Head of Talent Attraction, Zapier, USA 

Kim Wilkes has spent her career in the talent attraction space and is passionate about supporting women and folks from underrepresented backgrounds in their career journeys. She’s an active member of the Elpha community, where she connects women to new opportunities. She got her start in recruiting at an RPO, transitioned to corporate recruiting, and has spent the past 5+ years in tech, leading talent sourcing and employer brand organizations.

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