What it is about?

Riley Stefano from Celonis shared insights into building scalable employee advocacy programs for employer branding, especially when working with low to no budgets. She emphasized the importance of creating brand champions, empowering employees to share their stories, and using data to track the impact of these initiatives on talent acquisition and brand awareness.

What will you learn?

• The fundamentals of creating a scalable employee advocacy program that leverages free resources and minimal budgets.
• Strategies for identifying and empowering brand champions across different departments.
• Practical tips for developing a content library, quick copy templates, and other resources to streamline advocacy efforts.
• How to track the ROI of employee advocacy by measuring engagement, applicant quality, and influence on hiring metrics.
• Insights into using data storytelling to communicate the value of employer branding to internal stakeholders effectively.

Who is hosting this learning?

Riley Stefano, Head of Employer Brand & Talent Marketing, Celonis, USA 

Riley is a brand enthusiast, culture advocate, and devoted dog mom. As a data-driven people manager, she found her passion in employer brand marketing, focusing on engaging candidates through authentic storytelling. Riley believes that the strongest brands are built by amplifying the voices of their people, creating genuine human connections.

A globe-trotter at heart, Riley has explored Europe, road-tripped through Iceland, worked in Singapore and Australia, and lived in Ireland and Scotland. Her travel blog, Life is for Living, captures her philosophy that adventure and continuous learning are keys to a fulfilling life. #AlwaysBeGrowing

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