Case study: How to build and drive an impactful employee advocacy program
Glynnis Quek, APAC Employment Brand Manager for Google, shares her insights on the evolution of employee advocacy over the years and discusses the importance of credible storytelling.
What will you learn?
- How has employee advocacy transformed over the past years?
- How to launch effective advocacy programs?
- What example illustrates the scale of employee advocacy, training 84,000 employees to be LinkedIn influencers?
- What metrics to use to measure the impact of employee advocacy programs?
Who is hosting this learning?
Glynnis Quek, Online Marketing Lead APAC, Google, Singapore
Glynnis has 11 years in branding, marketing, advertising, corporate communications and public relations roles across public and private sectors including MNCs, government organizations and agency environments. She is experienced in local and global brand campaign execution across different markets and regions. She guides, leads and trains teams, recruiters and marketers in social media, social recruiting, content creation and branding.
Course Content
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Course Content
What You Will Learn
Learning summary
Case study: How to build and drive an impactful employee advocacy program
