What it is about?

Yana Romanova from Semrush presented a comprehensive case study on creating a candidate journey map to improve recruitment metrics, focusing on optimizing the hiring process and enhancing candidate experience. She described how SEMrush mapped each stage of the candidate journey to identify pain points, leading to increased lead quality, reduced time to hire, and lowered hiring costs.

What will you learn?

• How to develop a candidate journey map by identifying touchpoints, barriers, and motivations at each recruitment stage.
• Techniques for collecting and leveraging data from internal surveys and external studies to understand candidate personas.
• Practical steps for generating impactful content, like video guides and tailored communications, to address candidate anxieties.
• How to align recruitment goals with employer branding strategies, improving both brand awareness and hiring efficiency.
• Insights into using the candidate journey map to reduce time-to-hire and optimize costs, supported by measurable results.

Who is hosting this learning?

Yana Romanova, Head of Employer Brand, Semrush, Germany 

Yana has been leading the Employer Brand Team at Semrush – the world’s leading online visibility management SaaS platform for digital marketers – for more than six years.During her time at Semrush, she successfully launched the brand in the markets of the US, Spain, Germany, the Netherlands, and Cyprus. She also helped the company enter the TOP-10 strongest employer brands in the Tech sector. Recently, her work helped to secure the company’s certification from the Great Place to Work award in the US for the third consecutive year.

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