What it is about?

Kiani Moea’i from Qualtrics shared her strategies for leveraging TikTok and other social media to boost employer branding, focusing on creating authentic, relatable content. She discussed the balance between fun, trendy videos and genuine day-in-the-life insights to engage audiences effectively while representing the company’s culture.

What will you learn?

• How to create social media content that authentically reflects the employee experience, attracting potential candidates.
• The role of trends in boosting engagement while maintaining brand identity on platforms like TikTok.
• Practical tips for structuring employer brand content that appeals to both current employees and potential hires.
• Methods to measure the success of social media initiatives in reaching and influencing brand perception.
• Techniques for navigating management approvals and aligning social media goals with corporate objectives.

Who is hosting this learning?

Kiani Moea’i, People Brand Analyst, Qualtrics, USA 

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