Adi Hendler from Kaltura shared insights into integrating Diversity, Equity, Inclusion (DEI) and Corporate Social Responsibility (CSR) into employer branding, even with limited budgets. She outlined an eight-step approach for crafting purpose-driven branding, highlighting the importance of internal audits, storytelling, employee advocacy, and consistent, authentic messaging.

What will you learn?

• How to conduct an internal audit to uncover and leverage existing DEI and CSR initiatives for employer branding.
• Techniques for weaving DEI and CSR into your Employee Value Proposition (EVP) to align with company culture and mission.
• Practical steps for focusing on high-impact narratives, including branding for targeted CSR and DEI goals.
• Strategies for engaging leadership and employees in sharing authentic stories that amplify brand credibility.
• Budget-friendly methods to execute, measure, and sustain employer branding efforts, utilizing social media, internal resources, and community events.

Who is hosting this learning?

Adi Hendler, Director of Global Employer Branding, Kaltura, Israel 

Employer branding expert with a proven record of building the brand identity for recruiting, employees and stakeholders. Creative marketing enthusiast, with over 10 years of experience creating and leading B2C strategies and campaigns, PR, and social media for top global brands. Proficient in events, content, and digital tools that build love brands. Talented at establishing win-win partnerships that deliver mutual value and revenue streams by measuring and optimizing performance.Driven by values, with a great passion for people and culture. The integration of HR and Marketing fascinates me and the opportunity to “do good”, for the brand and its consumers (employees) motivates me day-to-day. I enjoy this great opportunity to take part in the emerging “employer brand” community in Israel and to create global “employer LOVE brands”.

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