What it is about?

Judit Ruiz Perez from PayFit discussed strategies for building an engaging employer brand through inbound recruiting, a strong social media presence, and storytelling. She explained how PayFit creates authentic, relatable content tailored for each platform, enhancing brand awareness and driving high-quality candidates to their career page.

What will you learn?

• How to implement inbound recruiting by creating value-driven content that organically attracts aligned candidates.
• Best practices for using different social media channels—like LinkedIn, Instagram, Twitter, and TikTok—for targeted employer branding.
• Techniques for crafting compelling, authentic employee stories to connect emotionally with prospective candidates.
• Tips for optimizing a career page as a conversion tool, including clear calls to action and user-friendly design.

Who is hosting this learning?

Judit Ruiz Pérez, Employer Branding Specialist, PayFit, Spain 

Judit Ruiz is the Employer Branding Manager at PayFit Spain. She began her career as a Talent Acquisition Specialist at INDRA, a contrasting environment where she honed her recruitment expertise. At PayFit, Judit is dedicated to promoting the company’s brand to attract top talent. Working closely with marketing teams across the UK, France, and Spain, she leads recruitment campaigns, manages PayFit’s online presence, and builds strategic partnerships. Additionally, she enhances the company’s online reputation and engages in candidate-focused events, leveraging a data-driven approach for impactful communication.

See Linkedin profile