What it is about?

Tetyana Laduba from Ciklum shared a case study on leveraging internal communications to drive engagement, trust, and productivity during periods of organizational change. She discussed the role of empathy, leadership involvement, and creative communication strategies, including the use of interactive formats and timely responses to employee needs.

What will you learn?

• How to use empathetic and clear communication to support employees during periods of uncertainty and organizational change.
• Techniques for engaging leadership and managers to improve message consistency and strengthen trust across teams.
• Practical strategies for implementing bite-sized, engaging communication formats, such as memes, video messages, and interactive content.
• Insights into tracking and evaluating the impact of internal communication initiatives, with metrics like engagement indices and completion rates.
• Tips for balancing formality and creativity to maintain operational procedures while addressing employee stress and boosting morale.

Who is hosting this learning?

Tetyana Laduba, Global Employer Branding Director, Ciklum, Ukraine

Tetyana Laduba is the Global Employer Branding & Communications Director at Ciklum.
She has over 15 years of experience in marketing and communications, with more than seven years focusing on employer branding. During this time, she has helped numerous innovative IT businesses rethink their approach to developing EVP, employee experience, and internal communications. She has worked with both product companies and leaders in the IT service market.

See Linkedin profile