The presented case study revolves around employer branding and the importance of care and wellbeing in fostering a positive workplace environment. Naomi Sive highlights Teva Pharmaceuticals’ approach to employee care and the global initiatives they have implemented. The focus is on creating a consistent experience across 60 countries, with a four-pillar wellbeing model covering physical, mental, financial, and social aspects. Results from the organizational health surveys demonstrate a positive impact, with 89% of employees feeling cared for and respected.

What will you learn?

• How to leverage your company’s employer brand through care & wellbeing and create an attractive workplace?
• How does a global framework for employee wellbeing work?
• How may a wellbeing model with a holistic approach to employee care look like? What pillars may it consist of?
• How do employers benefit from running wellbeing programs in their companies?

Who is hosting this learning?

Naomi Sive, Head of Employer Branding, Teva Pharmaceuticals, Israel

Naomi Sive is an experienced employer branding and communications professional. For over 20 years, she has led teams of highly skilled professionals in global organizations. She is passionate about building an organization’s distinctive brand image to set it apart from the competition, drive cultural engagement, and ensure future organizational success by attracting and retaining top talent.

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