In her case study Camilla Olander explores the success of a campaign focused on enhancing awareness and increasing job applications across diverse countries. Key strategies discussed include meticulous planning, effective content creation, and the utilization of various channels, such as social media, job portals, and localized activities. Camilla underscores the collaboration of multiple departments in the campaign’s execution and provides insights into evolving video content strategies for optimal audience engagement.

What will you learn?

• What key strategies ensure a successful recruitment campaign that reach 53 million people in just 3 weeks?
• How to plan the campaign, involve multiple departments, and align the campaign goals with the local HR needs?
• What diverse channels to use and which local activities to run to promote the canpaign?
• What video content strategy works better for engaging the audience?

Who is hosting this learning?

Camilla Ölander, Global responsible for Recruitment and Employer Branding at Jysk, Sweden

Camilla Ölander works in the Recruitment and Employer Branding sector, and together with her team she supports 28 countries (EMEA) on how to attract and onboard at JYSK. Camilla is passionate about reaching talent in new ways, outside of the traditional means.

She’s incredibly proud that many of the countries JYSK operate in, has won employer of the year awards in a very competitive market, along with the sense of pride that JYSK people show and spread in their everyday life.

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