What it is about?

Barbara Zych, PhD from EBNavi shared a case study on using AI to transform employer branding, focusing on data-driven strategies, automated content generation, and enhancing recruitment efficiencies. She outlined how you can leverage AI for tasks like audience analysis, EVP creation, and interactive content, enabling companies to scale employer branding efforts with minimal human intervention.

What will you learn?

• Techniques for using AI to gather and analyze data on candidate personas, making it easier to tailor recruitment efforts.
• How to automate the creation of employer branding content, such as personalized job ads and social media posts.
• Steps to implement AI-driven EVP and messaging strategies aligned with brand archetypes and employee personas.
• Practical applications of AI in managing ongoing employee advocacy and tracking campaign impact.
• The benefits of AI-powered tools in streamlining employer branding operations, reducing costs, and improving engagement metrics.

Who is hosting this learning?

Barbara Zych, PhD, Founder and Chief Executive Officer, EBnavi, Poland

Growing employer brands with AI & tech & data. 15 years of experience in HR, 400 employer branding projects implemented, 7 books published, 16 HR tools produced, 3 HR startups set up and hundreds of students educated.

See Linkedin profile