Recruiting is getting ever more complex in the changing labour market. There are numerous channels to deploy when seeking to attract talent. According to a recent SHRM survey, 84% of companies use a multichannel approach to recruiting. Having a strong presence and broadcasting your company’s employer brand across multiple channels gives you the best chance to attract both proactive and passive candidates.

What will you learn?

• How to transform the way we engage with candidates in the changing talent market?
• What lies in the approach of treating candidates like customers?
• How to build a channel strategy to reach the talent we need? What are the steps and procedures?
• Why do we need cross-functional collaboration with other stakeholders to be successful in a talent attraction strategy?

Who is hosting this learning?

Cristina Chavira Anaya, Global Talent Acquisition Manager, Boehringer Ingelheim, Germany

With a cross-functional and highly candidate-centric approach, Cristina brings her marketing expertise to her current role and treats candidates as customers. Cristina gets to work with different functions across the company but works closely with HR colleagues from around the globe to ensure a consistent utilization of the company’s EVP and employer brand, keeping in mind local cultural needs.

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