A session faces technical issues while introducing a focus on the talent attraction strategy for tech talents at a Latin American food tech company. The session highlights challenges such as losing talent to international markets and a lack of awareness about the company’s employer brand. The strategy involves a multidisciplinary team working on employer branding, talent attraction, and HR, aiming to position the company as a top-of-mind choice for tech professionals.

What will you learn?

• What key challenges does the company face, dealing with rapid business growth, talent migration to international markets, and limited awareness about its employer brand?
• How does the company’s strategy utilize a multidisciplinary team dedicated to employer branding, talent attraction, and HR to position itself as the preferred choice for tech professionals?
• What specific actions are taken, including a sponsorship calendar, PR strategy, collaborations with tech influencers, speaking opportunities, and engagement with local tech communities, to build a robust talent pipeline?

Who is hosting this learning?

Juliani C. Banagouro, Employer Branding Manager, iFood, Brazil

Juliani, has a large experience in TA and Employer Branding. With a decade of experience under her belt, she’s had the privilege of contributing to major projects across a diverse range of industry sectors within large corporations. Currently, she’s leading Employer Branding and Office Experience area at iFood, Latin America’s premier foodtech giant.  Together with a dynamic team of 4 talented professionals, they’re on a mission to raise the bar and transform iFood into an even more incredible place to work. 

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