In this session, our expert discusses the global expansion of corporate culture and values across their 13-country presence. The company faces the dual challenge of maintaining unity and diversity among its teams. The session highlights an inside-out approach to employer branding, emphasizing employee experience, community building, and corporate social responsibility. Initiatives like a cross-cultural understanding project and family-friendly events contribute to high engagement levels.

What will you learn?

• How to leverage the global expansion of corporate culture and values?
• What is the inside-out approach to employer branding, with a focus on employee experience and corporate social responsibility?
• Explore initiatives like the cross-cultural understanding project and family-friendly events that contribute to high engagement.
• Why emphasize a care culture, including mental health support and a commitment to supporting Ukraine?

Who is hosting this learning?

Kateryna Andrushchenko, Head of Employee Relations, Eleks, Ukraine

Kateryna is a seasoned Employer Branding Specialist with over a decade of experience in the IT industry. With a career spanning more than 10 years, she has honed her expertise in recruitment, event management, and community building. Kateryna is recognized for her ability to connect with the talent market and craft communication strategies that drive organizational success.

As the Head of Employee Relations at ELEKS, Kateryna and her team are dedicated to developing the employer brand both within Ukraine and on the international stage. 

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