This course delves into the journey of a company’s successful employer branding, emphasizing the significance of a methodical and data-driven approach. Topics covered include the evolution of their branding strategy from the initial online post in 2017 to the development of a comprehensive social media plan. Key aspects explored are the localization of employer branding, the creation of a robust Employee Value Proposition (EVP), the role of focus groups, and the strategic integration of authentic employee stories in campaigns. The course also highlights the importance of key performance indicators (KPIs), quarterly analysis, and benchmarking for continual improvement in employer branding strategies.

What will you learn?

• How to leverage the localization of employer branding, development of EVP, focus groups, and the integration of real employee stories in campaigns for maximum impact?
• What are the key elements of success, including management and employee support, internal and external surveys, and the creation of a social media calendar plan?
• How does the course explore the use of KPIs, quarterly analysis, and benchmarking to effectively track and enhance employer branding efforts over time?

Who is hosting this learning?

Tanja Kurai, EB & TA Comm Coordinator, Continental, Serbia

Tanja Kurai, with a decade in HR, transitioned from a Human Relations Trainee to an HR BP at Continental. Her diverse expertise spans TA, L&D, Culture Development, Performance Management, and more. Currently, as an EB & TA COMM Coordinator, Tanja manages social media, events, brand ambassadors, and candidate communication. A graduate in European Economy and Business, she’s passionate about books, travel, cooking, and animals.

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