Certification in Employer Branding Foundations
A practical course which provides you with theoretical & practical guidance in employer branding with getting certified having completed the final test.
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What it is about?
Covering a wide range of aspects from using data, designing EVP, creating an employer brand strategy to measuring the value of employer brand, this free online course will enhance your expertise in employer branding to a great extent.
What will you learn?
- How data & analytics can boost your employer brand and how to use it
- How to create and localize a global EVP
- How to attract & select your personas
- How to design a career page with a user-centric approach
- How to excel at employment branding on social media
- How to build an authentic & inclusive employee advocacy program
- How to create your employer brand strategy
- How to measure employer brand value
What will you get extra?
- 7 Self-paced e-learning content (lessons)
- 7 hours of on-demand videos
- Downloadable sources
- Library 24/7/ access to best practice publications, books, case studies, articles, research reports, whitepapers and multi-media content (podcasts, videos, etc.) – 500+ learning resources
- Certification test
- Free framed certificate Exclusive global community of eb professionals
- Alumni meet ups
Certification
Take the lessons, pass the final test and get certified
Who is hosting this learning?
Barbara Zych, CEO & Founder of EBnavi & Employer Branding Institute
Barbara has worked for years at the intersection of business and science, implementing acquisition and retention strategies for Fortune 500 companies. She is the author of the EBnavi.com platform for employer brand management based on data from over 250 processes, which reduces the HR operational costs by up to 80%.
Neil Daly, Global Employer Brand Lead, Baker Hughes, UK
Neil has won a number of awards for the use of innovation in TA & retention, implementing pioneering digital and social media strategies. And this is always based upon the principle of creating and curating an accurate, ambitious and authentic EVP – a foundation for segmentation, targeting and developing the real reasons why people would want to join and develop their careers within your organization.
Meagan Michaels, Head of Employer Brand, APAC, Bupa, Australia & New Zealand
Meagan is an Employer Brand Leader at Bupa Australia & NZ. She has worked agency-side and in-house in employer branding and marketing for some of the world’s biggest brands. She is a passionate believer in the power of words and knows a thing or two about strategy and creative problem solving.
Toni Gimeno Solans, Inbound Recruiting, Employer Branding & Talent Attraction, Spain
Toni is the author of the inbound recruiting methodology, Consultant and Trainer of employer branding, talent attraction and professional brand
Madeleine Kaiser, Employer Branding/Talent Acquisition Manager, Swisscom, Switzerland
At Swisscom Madeleine initially supported business units in their recruitment and sourcing activities. Currently Madeleine works in Employer Branding and is passionate about attracting and retaining employees.
Katja Wohlwend, Employer Branding Manager, Swisscom, Switzerland
Katja has 8 years of experience in various employer branding roles. Today she is happy to drive Employer Branding at Swisscom, where she gets freedom, flexibility and opportunity to bring her full self to the company and to shape Swisscom together with her colleagues.
Jean Baptiste Ranvier, Global Marketing Director, Sitel, Portugal
Jean Ranvier is a global leader in customer experience (CX) products and solutions with 100,000 associates across 29 countries. He is a favourite sidekick of TA teams and Operations. He provides out-of-the-box thinking for recruitment strategies on digital channels. Passionate about storytelling.
Jordan Beresford, Employer Brand Manager, Sephora, Canada
Jordan has joined the Sephora team as an Employer Brand Manager. She loves to flex her creativity by using her background in graphic design, art direction, content creation, social media, digital marketing, and strategy to consult with internal stakeholders to solve complex business and hiring problems, as well as activate Sephora’s EVP.
Maria Dinu, Group EB Manager, Coca-Cola HBC, Romania
Maria is a Senior HR Manager, working internationally, with over 20 years experience in HR.
With an experience of 5 years on the regional CEE level, she has led Talent Process Management and Employer Branding for 28 countries. She is an innovator and out-of-the-box thinker, implementing new ways of working and new programs, such as employee advocacy through storytelling.
Upon completion you will have the expertise
- Use data & make data-driven decisions
- Design career website
- Create personas
- Create & localize a global EVP
- Run campaign on social media
- Create employer brand strategy
- Build an employee advocacy program
- Measure eb value
Course Content
Learning summary
Certification in Employer Branding Foundations
