The presentation on the future of employer branding covers various aspects, including the importance of strategy, challenges faced in employer branding, the role of employee value proposition (EVP), and the resources required for effective employer branding activities.

What will you learn?

• How does understanding and regularly revising employer branding strategies contribute to success?
• Why do companies emphasize different attributes in their Employment Value Proposition (EVP) based on region?
• What employee-centric metrics are crucial for achieving employer branding goals?
• What common challenges persist in building brand awareness and addressing attrition and retention?
• Why is there a struggle to focus on HR analytics, and how do companies overcome the lack of analytical skills and tools in employer branding?

Who is hosting this learning?

Kinga Maj, Employer Branding Strategic Consultant, EBI, Poland

Kinga is an EB strategist, HR analyst, trainer and an advisor with a creative spirit. She is gaining experience by setting the bar higher and higher for herself. What for? – To take the experience of employees and candidates to an even higher level.

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EBI, Poland

EBI is one of the precursors of employer branding in Poland. At first, their mission was to educate and support clients through building their own, strong employer brands. Today they are leading the industry and believe that data- and effect-based employer branding is the best way to reach the employer’s long term success in the market.

They have supported more than 300 large employers with the knowledge, helping them prepare EB strategies and campaigns.
They have manned brands in geographically various markets, prepared positioning campaigns for the whole sectors, reaching difficult target groups.

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