Your employees are the ‘mouthpiece’ of your company. They know what it is like on the inside and can add credibility to the image you project to the public. In fact, Gartner predicts that 90% of B2B marketing strategies will include employee advocacy programs by 2023. Learn from Sephora, Canada how to maximise your employee advocacy and make it authentic and inclusive.

What will you learn?

• How to launch an authentic & inclusive employee advocacy program?
• What tools and channels to use to launch a campaign?
• How to organize a photo & video shoot?
• How to equip your company’s ambassadors with practical ways of sharing EVP in their authentic voice?

Who is hosting this learning?

Kamila Beckett, Global TA Business Partner & HRBP, Digital Workforce Services, Sweden

As a Global TA Business Partner at Digital Workforce, Kamila is passionate about finding, attracting, and retaining the best talents for Intelligent Process Automation (IPA) services. With almost 20 years of professional experience (including over 8 years in Global Mobility), she has worked across 20+ countries and navigated the cultural, and operational challenges of international hiring and staffing.

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