The ownership of employer branding can vary from an organization to organization, depending on its structure and culture. In this discussion the panelists debate the ownership of employer brand with varied perspectives on who should manage it. The integration of employer brand with internal comms is discussed as a shift in an organizational structure. In a corporate environment, storytelling and collaboration across departments are considered vital for a mature employer branding program.

What will you learn?

• Where should employer branding be located in a corporate setup?
• How should HR and Marketing collaborate to ensure alignment in employer brand messaging and strategies?
• How should HR and Marketing leverage technologies & digital platforms to enhance employer brand efforts? How to collaborate on measuring KPIs?
• What are the future trends or emerging practices in employer branding that HR or Marketing should be aware of?

Who is hosting this learning?

Tobias Loder-Neuhold, Head of Employer Brand Consulting and Activation EMEA, Universum, Austria

Tobias Loder-Neuhold is passionate about two things in particular, communication and people, which made Employer Branding the perfect fit. Fascinated by the industry’s impact on helping people find the best job and companies with the right talent, Tobias joined Universum to work with some of the most intriguing companies globally. His skills cover strategic EVP development and communication, and he firmly believes in a data-driven approach.

He knows the technicality of things and combines it with a strategic approach and a creative mind to create successful Employer Brands for Universums clients. His work received a Rally Award in 2021 and proves that understanding your audience is essential to success in employer branding.

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Aylin, Director of Internal Communications, Scandit, Switzerland

Aylin has over 15 years of holistic People and Talent experience. From leading communications for employees and working on retention development strategies to attracting the right people to the right organisations.

She delivers her best work in agile, high-growth scaling cultures. She strives under pressure to simplify complexity and deliver clear, concise messaging and strategies that feed into business objectives.

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Alex Her, Head of Global Employer Brand, GoDaddy, USA

As a practitioner, Alex always strives to provide innovative solutions, top-notch content marketing, and game-changing strategies while providing the highest level of service. He enjoys content marketing, recruitment marketing, employer branding, attending new events, providing digital strategy, growing and helping out brands via social media, and managing campaigns and marketing projects that help job seekers find new jobs.  His work and impact in the industry have resulted in him being named “15 Inspiring Employer Brand Leaders in the Southwest” by Comparably, and “35 Employer Branding Experts You Should Add on LinkedIn”. 

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Eduardo Lopes, Marketing & Communications Director, Multipessoal, Portugal

Eduardo is a marketing expert passionate about HR that works on Employer Branding and Recruitment Marketing projects with Portuguese and international clients. Today, he leads the Marketing and Communications Department at Multipessoal, a Portuguese HR firm with 30 years of experience.

Born in Coimbra (Portugal), Eduardo has a degree in Economics from Nova School of Business and Economics and also holds an International Master’s in management from Católica-Lisbon School of Business and Economics.

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Tomas Bujok, CEO & Founder, No Fluff Jobs, Poland

Tomas is a CEO who knows how to develop software. A software developer who knows how to run a company. A computer scientist with a decade of software development experience in Poland and Switzerland, this CEO is a force to be reckoned with. Speaker at many international IT conferences in Europe and the USA. Privately, an avid open-water swimmer and a car enthusiast.

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