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What it is about?

Both Millennials and Generation Z already form an important part of the working population and will make up the majority of the workforce by 2025. How to be an attractive employer brand for the young generations? Young people demands are changing. Understanding what motivates Millennials and Generation Z, how they perceive potential employers and treating them like customers is crucial when attracting them to your company. Companies should turn to modern recruitment tools and have an effective strategy in place.

What will you learn?

  • How to design the right talent attraction strategy for the right target audience? What are the steps and procedures to follow?
  • What activities should be launched, tools and channels should be used for a successful recruitment campaign?
  • How to optimize your recruitment process for better results, diversity and lack of bias?
  • How to use LinkedIn ads and ATS for more efficient recruitment?
  • How to measure your success (relevant metrics and KPIs)?

Who is hosting this learning?


Javier Fernandez Santin, Employer Branding and Talent Acquisition Manager, Danone, Spain

Javier has 8 years of experience in HR at top FMCG companies, specialising in talent acquisition, talent management and employer branding. He is passionate about digital and tech trends, business in general and curious by nature. What he loves the most is being able to attract, recruit, develop and engage top talent on a daily basis. 

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Learning summary
Masterclass. ‘How to build a great young talent attraction strategy?’
Javier Fernandez Santin
+ 2974 people enrolled
Learning includes
2 lesson 9 topics