More and more employees report it’s becoming increasingly difficult to attract, recruit and retain young talent. Young employees often bring fresh perspectives and lots of creative energy. Companies should consider the aspirations and behaviours of the young generation and adjust their attraction strategy accordingly as well as to offer programs of an early career development which enable young talent to take up challenges that have meaning and impact.

What will you learn?

• How to create a strategy to attract young talent? What are the steps and procedures to follow?
• What were the needs for Danone, Spain to develop a young talent attraction strategy?
• How to define your target audience and talent needs?
• How to optimize your recruitment process and channels for better results and diversity?

Who is hosting this learning?

Javier Fernandez Santin, Employer Branding and Talent Acquisition Manager, Danone, Spain

Javier has 8 years of experience in HR at top FMCG companies, specialising in TA, Talent Management and Employer Branding. He is passionate about digital and tech trends, business in general and curious by nature. What he loves the most is being able to attract, recruit, develop and engage top talent on a daily basis.

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