More & more employers are looking for creative ways to match candidates with jobs. Implementing gamification into the recruiting process makes it more interactive and enjoyable while also showcases company culture. Learn from EY, Chile how they have successfully attracted young talent using gamification.

What will you learn?

• How many stages did it take EY, Chile to implement a gamification project?
• How to design real-time case studies for the young talent you are targeting? What tasks to include there?
• What skills & knowledge could be assessed using real-time case studies & gamification?
• How to measure your success (relevant metrics and KPIs)?

Who is hosting this learning?

Santiago Edelberg, Employer Branding & University Relations Regional Lead, EY, Chile

Santiago is a Marketing and Communication executive with over 20 years of experience. He has been co-creating cultural transformation projects for more than 7 years, implementing employer branding strategies and campaigns in several industries. He has worked and lived in Argentina, UK, Costa Rica and now Chile, where he currently leads EY´s Employer Brand initiatives for the Latam South region, looking after Argentina, Brasil, Chile, Paraguay and Uruguay.

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