Ted Meulenkamp from Mondelez, presents a case study on measuring employer branding impact, addressing challenges in brand recognition. The focus is on a global strategy with regional units managing local branding activities and a long-term approach.

What will you learn?

• How to develop a long-term employer branding strategy to positively change talent perceptions over time?
• How to align internal and external branding efforts?
• Why targeting specific, qualified candidates is more effective rather than following a broad reach approach?
• How to measure the impact of employer branding? What KPIs to track along the way?

Who is hosting this learning?

Ted Meulenkamp, Global Employer Brand Lead, Mondelēz International Sephora, Spain

Ted brings 26 years of experience in talent acquisition and attraction. For the last 13 years he has worked as a Global Head of Employer Branding for Roche, Banco Santander and, currently, for Mondelez International. Developing global EVP’s, local roll-outs, embedding EVPs in the corporate brand, running campaigns are the topics he is willing to share his expertise in.

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