Isidora shares a case study on creating a cohesive employer brand across multiple channels. The speaker shares insights into a successful campaign conducted with one of their clients. The session covers challenges faced by companies in Serbia’s labor market, their innovative approach to employer branding, and the use of various platforms and channels for effective recruitment.

What will you learn?

• How can you establish an Employer Branding Studio that blends services to address specific challenges in the Serbian labor market?
• Why is a content-first approach crucial in recruitment campaigns, and how does it impact the outcome, especially when utilizing multiple channels, including the company’s own platforms?
• What are the key components of a successful campaign?
• How to measure your campaign success? Which essential metrics to monitor on the way?

Who is hosting this learning?

Isidora Stankovic, Employer Branding Specialist, Infostud, Serbia

Isidora has worked for the leading Centre for Employment and Career Development for the past 8 years. Thanks to her expertise in the area of employer branding, Isidora has helped numerous companies across Serbia to enhance their employer brand and attract top talent.

With 8 years of experience in employer branding and a passion for making a positive impact in the Serbian job market, Isidora is dedicated to sharing her insights and working collaboratively with companies to develop effective employer branding strategies that help organizations succeed and make a difference in people’s lives.

See Linkedin profile