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What it is about?

The presented content is a case study discussion on employee branding and internal communications during mergers, specifically focusing on building a sense of belonging in distributed teams after a merger.

What will you learn?

  • How can you effectively integrate diverse roles, compensation structures, and cultural differences within a global entertainment company undergoing a merger?
  • How to manage internal communications and employer branding throughout a merger involving over 8,000 employees across 13 countries?
  • Why is addressing cultural integration crucial, especially amidst a pandemic, and how can you create a unified organizational culture?
  • What five guiding principles can ensure your success along the way?

Who is hosting this learning?


Raissa Tabone, Director of Internal Communications and Employer Brand, Bally’s Corporation, Malta

Raissa leads a team of marketing, design, and communications professionals on their shared mission to champion Bally’s as an employer of choice. Acting across a wide range of platforms and channels, the team strives to foster a deep connection between the company’s candidates and employees, and its purpose, shared values, and goals.

Raissa has worked in various marketing roles for international tech and hospitality organisations whilst based in Melbourne, Australia and Malta, propelling her work into the finalists’ spot for leadership, best campaign, and employer of the year awards.

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Henry Davies, Founder of 106 Communications

Henry is the Founder of the specialist internal comms and employer branding agency, 106 Communications. This is a business that uses insight-driven creativity to grow engagement, drive change, build belonging and improve reputation for ambitious brands. These have included a range of international brands including Belron, Bird & Bird, Bally’s, Cero, Canon, Virgin, Iyuno and Arriva.

Henry started his working life as a journalist, before going into teaching and finally falling (head first) into branding and marketing. 

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Learning summary
Case study: How to build belonging in distributed teams after a merger
Raissa Tabone
+ 26 people enrolled
Learning includes
1 lesson 1 topics