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What it is about?

The session revolves around employer branding in the context of Swarovski. The presenter, Katrina, an HR manager at Swarovski, discusses the company’s background, success factors, and its focus on creativity, craftsmanship, and quality. The presentation delves into Swarovski’s heritage, design culture, and the Crystal Forest, emphasizing the company’s evolution. The talk also touches upon Swarovski’s current status, its global workforce, and its commitment to diversity and individuality. The video concludes with a discussion of Swarovski’s Employee Value Proposition (EVP) and initiatives in learning and development (L&D) to engage employees.

What will you learn?

  • What are the foundational elements and success factors of Swarovski, with an emphasis on creativity, craftsmanship, and quality?
  • Explore Swarovski’s rich heritage, design culture, and the significance of the Crystal Forest, revealing the brand’s evolution and historical importance.
  • Gain insight into Swarovski’s current status as a global crystal company, its diverse workforce, and its commitment to individuality.
  • Discover Swarovski’s Employee Value Proposition (EVP), centered around making dreams happen, celebrating individualities, and fostering unity.
  • Explore examples of Swarovski’s Learning and Development (L&D) initiatives, like the “Career Moves” program, offering diverse paths for employee growth and development.

Who is hosting this learning?


Katarina Charlee-Smith, HR Manager, Swarovski, Thailand

Currently as an HR manager at Swarovski, Thailand, Kitty is a young HR personality who’s entranced to professional organisation from Elle Girl magazine and Sephora Thailand transition to luxury, hospitality, and technology business sectors. Awe-inspiring in employer branding, people development, image management, strategic online and offline presence. Kitty is motivated to persist leveling up his talented in those skills.

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Learning summary
EBstar success story: Swarovski
Katarina Charlee Smith
+ 26 people enrolled
Learning includes
1 lesson 1 topics