As an employer, we certainly wish to attract the best talent to fill our positions. However, it can be challenging to recruit for highly technical or other hard-to-fill positions. It requires a fresh approach and smart strategy to succeed in this area.

What will you learn?

• What digital channels make it easier to find jobs in the UK?
• How to frame EVP messaging to win talent’s attention?
• What content to communicate to job seekers/ potential candidates to bring them to the table?
• What successful formula works for reaching hard-to-find candidates?
• What hallmarks to consider when recruiting for hard-to-fill jobs?

Who is hosting this learning?

Rob Ryan, Employer Branding & Marketing Manager, Serco, UK

Rob has a 15 year career within Recruitment Marketing and Employer Branding – including spells within media and creative agencies, RPOs and now inhouse at services provider Serco. He has worked with large employers both in UK and globally across a wide range of sectors and prides himself on being a genuine recruitment marketing nerd.

See Linkedin profile