Presentation from EBstars 2025 – the global employer branding conference bringing together EB professionals from around the world.

What it is about?

This thought-provoking panel discussion explores the ethical implications and practical considerations of using AI in employer branding. Industry leaders debate authenticity, potential biases, and the balance between AI efficiency and human touch. Discover how leading EB professionals are navigating these challenges while maintaining brand authenticity.

What will you learn?

• How to maintain authenticity when using AI in employer branding
• Ethical considerations and potential biases in AI-generated content
• Best practices for balancing AI efficiency with human creativity
• Real-world perspectives from EB leaders on AI adoption
• Strategies for transparent and responsible AI use in talent attraction

Host:

Barbara Zych, PhD

CEO at Employer Branding Institute and EBnavi

Founder and CEO of Employer Branding Institute, leading expert in employer branding strategy and research.

Panelists:

Mike Parsons

Chief Executive Officer at Fathom

Innovation leader and CEO driving transformation through AI and technology.

Ádám Horváth

CEO at Brandfizz

Employer branding expert leading innovative brand strategies in Central Europe.

Dragos Gheban

CEO at Catalyst Solutions

Leader in talent solutions and employer branding in Romania and Eastern Europe.

Pallavi Nanda

Employer Branding Leader

Experienced employer branding professional with expertise in talent attraction strategies.